We primarily use the personal information collected to study and analyze usage trends and preferences of our users, to enhance the Site, and to provide information or advertising related to our products or services.
The device information that we collect aids us in screening for potential risk and fraud (particularly, your IP address) and generally in improving and optimizing our Site (for instance, by generating analytics about how our customers browse and interact with the Site, and to assess the effectiveness of our marketing and advertising campaigns).
We collaborate with third-party entities, sharing your Personal Information with them, to aid us in utilizing your Personal Information in the manner detailed above. For instance, we use Google Analytics to understand how our customers use the Site. To get a full picture of how Google handles your Personal Information, you’re encouraged to check this link: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We also share your Personal Information with our search engine partners Google, Bing, and Yandex to enhance our understanding of your interaction with our Site.
Furthermore, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Depending on your location, you may have certain rights under applicable data protection laws. These may include the right to request access and obtain a copy of your personal information, to request rectification or erasure, to restrict the processing of your personal information, and, if applicable, to data portability. If you wish to exercise any of these rights, please contact us using the contact information provided below.